Bad Campaign Website of the Week

A weekly autopsy.
Patterns, not personalities.

Every Tuesday we publish a teardown of a common pattern that's killing donate flows, search rankings, or basic credibility on a campaign website. We don't name candidates. We name the pattern, show the fix, and move on.

Issue 1 · this week

"The donate button at the bottom of the third page."

A common pattern in state legislative races: the campaign raises six figures, runs a TV ad, drives traffic to a homepage that buries the donate flow under three scrolls and a navigation menu. The pattern is consistent. The fix is not subtle.

1

Donate CTA appears below the fold on mobile (78% of traffic)

2

No persistent header donate button on internal pages

3

ActBlue link opens in same tab with no return path back to your site

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